UNLOCK A NEW REALITY
About
Our Approach
High Quality Augmented Experiences
Fastback Media LLC is the creative engine behind three distinct ventures: Steve Lane Music, the record label home of New Classic Rock artist Steve Lane; Fastback Media Production, delivering cinematic video and marketing solutions for businesses; and the Luxury Lead Accelerator (LLA), a proprietary growth framework designed to help home service brands stand out and scale. Together, these divisions showcase our passion for performance-driven creativity — while each operates independently to serve its unique audience.
Mission
Founded on the belief that artistry and strategy belong under the same roof, Fastback Media brings together music, media, and marketing in a way that feels fresh, authentic, and unforgettable. Our mission is simple: to craft work that doesn’t just look good, but truly performs — helping artists, businesses, and brands achieve the kind of success that lasts.
Vision
At our core, Fastback Media is about building brands that move people. From the energy of a rock anthem to the precision of a high-end jingle, from a cinematic ad to a comedy-driven creative campaign, we believe great marketing should connect, entertain, and convert.
Heather Colby
President - Business Strategy
Bio
With over two decades of experience in the industry, Heather elevates media production to an art form. Her deep expertise and creative vision allow her to transform even the simplest ideas into compelling visual narratives. Known for her innovative approach, she consistently breathes life into bold concepts—pushing creative boundaries and redefining what’s possible in every medium she touches. Whether she’s leading a large-scale commercial production or crafting an intimate documentary piece, Heather brings a level of professionalism, passion, and precision that sets her apart. Her work not only captures attention but leaves a lasting impression, delivering brilliance and impact with every project she takes on.
Steve Colby
CEO Chief Creative / Executive Content Strategist
Bio
With over 30 years of expertise in the media and entertainment industry, Steve brings a wealth of knowledge, insight, and leadership to every endeavor. His extensive experience spans both the media and music sectors, where he has consistently demonstrated a keen strategic mind and an unwavering commitment to excellence.
As a seasoned strategist, Steve is known for his ability to execute complex directives with precision and clarity. Whether navigating the evolving landscape of digital media or developing innovative solutions within the music industry, he approaches every challenge with a forward-thinking mindset and a results-driven focus.
Throughout his career, Steve has played a pivotal role in shaping campaigns, guiding creative direction, and aligning business objectives with dynamic market trends. His unique blend of industry acumen and strategic execution has made him a trusted partner and a respected leader in both fields.
Steve Ezaki
Chief Operations Officer
Bio
Stevie Ezaki is a Digital Business Specialist and active member of Fastback Media LLC, a premium video marketing strategy company serving luxury home improvement brands. With over a decade of experience bridging creative artistry and strategic marketing, Stevie has built a career on helping businesses stand out through storytelling, humor, and music-driven campaigns. As both a seasoned marketer and a serious D.I.Y. musician, he brings a rare blend of business acumen and artistic vision to every project. Steve’s passion is positioning high-end brands as the only choice in their market, using cinematic storytelling, dopamine-driven creative, and data-backed strategy that consistently delivers qualified leads and long-term brand equity.
Jay Soto
Executive Audio Producer
Bio
Jay brings a rare combination of technical mastery and creative innovation to every production he touches. With a deep understanding of both the art and science behind sound and music, he consistently delivers seamless, high-quality results that elevate any project. More than just a producer, Jay is a master mixer whose precision and finely tuned ear ensure every element of a track sits perfectly in the mix.
With decades of experience in the industry, Jay has built a reputation as a true music craftsman—someone who not only understands the nuances of audio engineering but also the soul of music itself. A multi-instrumentalist with an extraordinary ability to move fluidly between instruments, Jay’s versatility allows him to contribute musically in ways few others can. His intuitive sense of balance ensures that every sound, tone, and texture works in harmony, without ever compromising the integrity of the overall production.
Whether he’s behind the console, in the studio, or guiding a project from start to finish, Jay merges creativity with precision, delivering consistently exceptional results. His dedication, depth of knowledge, and instinctive musicality make him an invaluable force in any production environment.
Products
Do you need this?
Do you need this?
Services
Design
Consultation
Development
Connect
Fastback Media LLC © 2017-2025
Northern California-based with national and global clients.
Please send us an email with your interest in our company along with your contact information.